Grey Hat SEO

Grey Hat SEO

Grey Hat SEO is the preparation of using technically legal methods to improve your site rankings, but which are properly dubious, and could one day become black hat. Think of it like legal highs.

Grey hat consists of techniques such as:
• Cloaking
• Purchasing old domains
• Duplicate content
• Link buying
• Social media automation and purchasing followers

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SEO Analyst

What is an SEO Analyst?

SEO Analyst  :Search Engine Optimization (SEO) Analysts are also often raised to as SEO Auditors or Site Auditors.

Site audit adviser assist companies with accepting the value of their online presence, where companies could possibly improve the returns from their website, and what types of services would be able to support improving their online marketing creativity.

Using a Professional Site Audit Adviser helps companies ensure that they understand just how valued their website is and what can be done to increase its worth.

Site Audit Counsellors focus on improving many several aspects of a company's website to continue a stronger presence, increase translations from those visiting your website, and ensuring that the website maintains values.

An  SEO Analyst will focus on the following core SEO tasks on websites:

Crawl ability: Technical features of SEO such as, 301 redirects, 404 errors, site speed, server reaction, no-follow and no-index directives.

Rank ability:  On-page optimization such as keyword research, title and description tags, H1, and keyword density/frequency.

Content Marketing: Inbound marketing focus around giving input on quality content and then working on off-site optimization such as link attainment & content sharing to promote that contented.

Usability and Conversion Optimization: Converging on data to improve site layout, functionality and conversions tied to business objects.
Metastability: Define key metrics and interpret SEO results into business objectives and ROI.

Typical Requirements for an SEO Analyst include:

• Hands-on SEO experience with a strong practical focus.
• Experience with analytics (Google Analytics), rank observing, and database tools, including the leading SEO software tools.
• HTML skills.
• Site audit experience
• Qualification in statistics, economics, accounting, math, engineering, market research or other data-driven field.
• Experience creating and executing search marketing campaigns.
• Knowledge with technical aspects of search engines.
• Familiarity with Google webmaster tools.
• Experience working with and optimizing SEO within CMS environments.
• Experience with A/B and/or multivariate testing.
• Advanced knowledge of Excel         

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What Is SEO / Search Engine Optimization ,SEOS

What Is SEO / Search Engine Optimization ,SEOS

SEO stands for “search engine optimization.” It is the process of receiving traffic from the “free,” “organic,” “perspective” or “natural” search results on search engines.

All main search engines such as Google, Bing and Yahoo have prime search results, where web pages and other contented such as videos or local listings are shown and rank based on what the search engine consider most applicable to users. Payment isn’t concerned, as it is with paid search ads.

Now, SEO can be divided up into two separate groups; On-Page SEO & Off-Page SEO.

On-Page SEO: ON your website to help you rank higher, such as page titles, Alt tag, internal linking, Meta tags & descriptions, etc.


Off-Page SEO:  OFF your website to help you rank higher, such as social networking, directory submission, article submission, forum & blog marketing, profile link building etc.

SEO has two different types:

1) White Hat SEO: This is a technique that properly maintain all/maximum rules for the search engines.

2)Black Hat SEO: This is a technique that doesn't follow the authenticate search engine rule.

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Seo Tips and Tricks

Seo Tips and Tricks (SEO Services)

Top 15 Search Engine Optimization (SEO) Techniques I Forget to Do

 Seo Tips and Tricks Search Engine Optimization is a very scorching topic on the World Wide Web. After all, everyone wants to rank advanced and come up on the first page of Google search and become more traffic.

Sometimes it is easy to get approved away with SEO though. In my view, the best method is to keep it simple and apply a bit of public sense.

Most SEO plugins will take care of the common construction related stuff for you. So in this article I will only focus on methods that you need to do yourself.

I have recognized and complete a list of top 15 SEO performs that I tend to forget quite often. These simple SEO techniques, if expert properly, can make a important change as to how my pages are ranked in the Search Engine Queries.

Seo Tips and Tricks 

1.       Use correct anchor text for inter-links. Don’t use “here”, “there” etc. for the anchor text (if you can avoid it).

2.       Improve the images, always create alt tags and write description in the alt tag.

3.       Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc. characters in the URL. Sometimes it is inevitable but try to keep it to a minimum.

4.       Use hyphens (-) between words to increase readability.

5.       Do not use underscores (_) in URLs, use hyphens (-) instead.

6.       Do not use conference id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.

7.       Use internal linking when possible and suitable.

8.       Use tacky posts (if you can).

9.       Use tag clouds (if it smears).

10.   Have a category description paragraph.

11.   Let the visitors subscribe to category exact RSS feed. (Use category specific RSS plugin for WordPress)

12.   Use rel=”no follow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.

13.   Use sub-directories slightly than sub-domains when possible. Sub-domains do not share link love from the main domain as it is preserved as a different domain.

14.   Research the target spectators and aim the site content properly.

15.   Keep the content up to date. Visitors don’t like obsolete content. Updating the content often also entices the Search engines spiders to directory the web pages frequently.

Going forward I will try to use this list to optimize my web pages.

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Black Hat SEO

Black Hat SEO 

 Black hat SEO is a rehearsal that increases a page's rank in search engines through means that interrupt the search engines' terms of service.

 The term "black hat" originated in Western movies to differentiate the "bad guys" from the "good guys," who wore white hats

 (see white hat SEO). Recently, it's used more usually to describe computer hackers, virus creators, and those who achieve wrong actions with computers.

In this tutorial, you'll learn:

• What Black Hat SEO is, exactly
• Black Hat SEO Tactics and Techniques
• How to Report Black Hat SEO
• How Black Hat SEO can affect you and your website
• How to achieve Black Hat results without doing anything immoral or jeopardizing your long-term business

 What Is Black Hat SEO, Anyways?

Black Hat SEO is most usually defined as a censured practice that increases a page's ranking in a search engine result page (SERP). These performs are against the search engine's terms of service and can result in the site being barred from the search engine and associate sites. A list of tactics and plans employed by black hat SEO, experts have been openly decried on Google's Webmaster Guidelines and Bing's Webmaster Guidelines. Is a litmus test on whether an SEO tactic would go against a search engine's webmaster guideline? If no value is added to the user, but rankings are likely to increase, then your results are highly likely to be black hat. The same test can be applied to to salaried search performs to regulate whether an activity is careful black hat ppc.

Black Hat SEO Tactics

• Content Automation
• Doorway Pages
• Hidden Text or Links
• Keyword Stuffing
• Reporting a Competitor
• Sneaky Redirects
• Cloaking

Black Hat SEO Techniques

Link Manipulation - Buying links, advertorials, and link schemes

Article Spinning

Link Schemes

Link Farms

Link Wheels

Link Networks

Rich Snippet Markup Spam

Automated Queries to Google

Creating pages, subdomains, or domains with duplicate content

Pages with malicious behavior, such as phishing, viruses, trojans, and other malware.

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White Hat SEO (SEO Services )

 White Hat SEO (SEO Services )

White Hat SEO is a repetition used to improve search performance that is in line with terms and conditions of a search engine.

In this tutorial, you'll learn:

• ·         What White Hat SEO is, Exactly ?
• ·         How White Hat SEO can move your website and business
• ·         How to Implement Active White Hat SEO Tactics Without Breaking the Rules.

 So, What is White Hat SEO, Anyway?

White Hat SEO(SEO Services ) is the differing of Black Hat SEO. Generally, White Hat SEO refers to any preparation that improves your search presentation on a search engine results page (SERP) while retaining the integrity of your website and remaining within the search engines' terms of service. These strategies stay within the bounds as defined by Google. Examples include:

•  
• Contribution quality content and services
• Using expressive, keyword-rich Meta tags
• Making your site easy to navigate

 Why Are White Hat SEO Techniques Important To You?

Not attractive in White Hat SEO can get your site barred from Google and other search engines!

SEO Services ,As the number one search engine, Google is visited by hundreds of millions of people per day, and each visit presents the possible for your site to be open by a new user.  Google is an undeniably powerful basis of traffic to your website, and being banned can result in a severe drop in website traffic and even business. Reflect all the work that goes into your website and then think about what it would be like to be banned from the internet's most usually used search engine. What's inferior, once you're banned from Google, there is no promise that they will ever re-list you. A lifetime ban from Google would have wonderful consequences.

Why risk it? Check out a complete description of Google-approved SEO methods at Webmaster Rules. Google's Webmaster resources are the go-to place to learn Google white hat SEO performs.

Should You Implement White Hat SEO Methods?

Definitely! Instigating White Hat SEO practices is the best way to generate an ethical, sustainably successful website and business. Does this mean you can't use automation in your search campaigns? Definitely not!

 Offer Quality Content and Services

SEO Services, Keyword Discovery Tool and Long Tail Keyword Tool offer content ideas and product improvements. These tools work together to grow your keyword list and content proposals by recording search queries that transported people to your website and automatically adding them to your SEO Services keyword database for your review.

 Use Descriptive, Keyword-Rich Meta Tags

By organizing your keywords based on significance, our Keyword Grouping Tool works as a guide for meta tags and meta keywords, including mutual mistakes and different variations of your keywords.

The grouping tool suggests meta keywords, including misspellings and common variations

 Make Your Site Easy to Navigate
 

Use the software's Search Engine Optimization tools (SEO Services) to envision and implement keyword grading and Information Construction. Once keywords are grouped by applicability and popularity, it's easy to see which of your pages should obtain higher prominence across your website.

What you want is a mix of White Hat and Black Hat: Think inventively to get ahead of others without breaking the rules. Learn how to think external the box while minimizing risk on our page about Grey Hat SEO.

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On Page Seo ( SEO Services )

8 Great On-Page SEO Techniques

SEO (Search Engine Optimization). This is where you concept your web pages and contrivance certain methods to help you rank as high as potential on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be divided up into two separate groups; On-Page SEO & Off-Page SEO.

On-Page SEO: ON your website to help you rank higher, such as page titles, Alt tag, internal linking, Meta tags & descriptions, etc.

Off-Page SEO:  OFF your website to help you rank higher, such as social networking, directory submission, article submission, forum & blog marketing, profile link building etc.

On-Page Search Engine Optimisation

1. Page Titles :Your page titles are one of the most important SEO factors on your site. Each of your pages & posts must have its own unique title, which contains the main keywords for that page.

For example, you could write a blog post about a SEO Services that you have tried. It is thus extremely important that you include ‘SEO Services in India within your post title, perhaps “Easy SEO Services” or “ SEO Services in India”, etc.

2. Meta Descriptions:Many people forget to include Meta descriptions for their pages. These descriptions are a significant place to contain related keywords for your content, as these are used inside the search results when your page is registered.

For instance, if we continue to use the ‘SEO Services’ example, then a good meta description for that page would comprise those keywords and connected ones. So, “SEO Services provide best company in India and explain about SEO.” would be a great Meta description to use, as it is comparatively short, whilst containing a number of specific keywords.

3. Meta Tags:For each of your pages, you can contain a set of keywords in the form of Meta tags. These must be all the applicable keywords of your content, which you will have investigated previously.

I use a WordPress plug-in on my sites called ‘All in One SEO Pack’. This lets me to enter all of my Meta tag keywords, Meta description and page title at the bottom of each of my posts before publishing. This simply insets all of the info into your page HTML format for you, making your life a little calmer.

4. URL Structure:Including search engine friendly URLs for each of your pages is extremely suggested, as these bring better crawling. Shorter URLs seem to complete better in search engine results, however that is not the only feature.

As you can see for this page, the URL is http://seo-services-company-tools.blogspot.in/2016/02/off-page-seo-seo-services.html I have included the keywords that are relevant for this post.

5. Body Tags (H1, H2, H3, H4, etc.):When writing your articles, you must break up your content into reduced sections & paragraphs to make it easier for people to read. These divisions can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

6. Keyword Density:Including related keywords through your content is very important, as it helps search engines work out what your content is about. However, try not to extremely repeat and overuse keywords just for search engine robots. This can lead to your site existence banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a glossary and broaden your writing terminology. This way, you are still writing about the same thing, without risk of being barred.

7. Image SEO:

Using images within your content is a great way to make your site more visually attractive and break up boring chunks of text. You can utilize these images to help advance your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including applicable keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

8. Internal Linking:Placing links to your other website pages, is a great way of refining your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also guarantees that your site gets properly skulked allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to pertinent keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

There are a number of unlike methods that you can use to recover your internal linking structure. The main being; content links and enduring navigation links.

                                                                         

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Off Page Seo (SEO Services )

What is off page SEO ?

SEO (Search Engine Optimization). This is where you concept your web pages and contrivance certain methods to help you rank as high as potential on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be divided up into two separate groups; On-Page SEO & Off-Page SEO.

On-Page SEO: ON your website to help you rank higher, such as page titles, Alt tag, internal linking, Meta tags & descriptions, etc.
Off-Page SEO:  OFF your website to help you rank higher, such as social networking, directory submission, article submission, forum & blog marketing, profile link building etc.

Off Page Seo (SEO Services ) states to methods that can be used to improve the situation of a web site in the search engine results page (SERPs). Many persons assistant off-page SEO with link structure but it is not only that. In general, off Page SEO has to do with elevation methods – beyond website design –for the purpose of position a website higher in the search results.

Unlike On- page SEO, off-page SEO denotes to activities outside the limitations of the webpage. The most important are:

Link Building

Social Media

Social bookmarking

We will aspect at these in detail in but first let me clarify about the position and benefits of off-page SEO.

Why is Off-Page SEO important?

Search engines have been exasperating for decades to find a way to return the best results to the explorer. To do that, they gross into account the on-site SEO factors (described above), some other excellence factors and Off Page Seo (SEO Services ).

                                                                                       

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in Page Rank – Page rank is a number between 0 and 10 which specifies the rank of a website in the eyes of Google. It is the system created by Larry Page (one of Google’s founders) and one of the motives that Google was so successful in display the most relevant results to the explorer.  Page rank today is only one out of the 250 elements that Google is using to rank websites.

More exposure – Higher positions also means greater exposure because when a website ranks in the top locations: it gets more links, more visits and more social media references. It’s like a never ending system of events where one thing leads to another and then to additional etc.

Link Building

Link building is the most standard off-Page SEO method.  Mainly by building external links to your website, you are trying to wrinkle as many ‘votes’ as you can so that you can sidestep your challengers and rank higher. For example if someone likes this article and positions it from his/her website or blog, then this is like telling search engines that this page has good info.

Blog Directories – approximately like yellow pages but each entrance was a link back to a website

Forum Signatures – Many people where observing on forums for the sole purpose of receiving a link back to their website (they comprised the links in their signature)

Comment link – The same conception as forum signs where you comment on some other website or blog in direction to get a link back. Even worse, instead of spending your real name you might use keywords so instead of text ‘remark by Alex Chris’, 

Article Directories – By publication your articles on an article directory you could get a link (or 2) back to your website. Some article directories recognized only unique content while other directories recognized anything from spin articles to already published articles.

Shared Content Directories – Websites like hub pages and info barrel allowed you to distribute content and in return you could add a couple of links directing to your websites.

Link exchange schemes – Instead of exasperating to publish content you might get in touch with other webmasters and conversation links. In new words I could link your website from mine and you might do the same. In some cases you could even do more complex exchanges by doing a 3-way link, in other words I link to your website from my website but you link to my website from a changed website Off Page Seo (SEO Services ). 

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What Is Social Media Marketing

What Is Social Media Marketing ?

                      Social media marketing mentions to the   

                       process of gaining traffic or devotion         

                             through social media sites.

SEO Services :Social media himself is a catch-all term for sites that may offer very different social actions. For example, Twitter is a social site calculated to let people share short messages or “updates” with others. Facebook, in difference is a full-blown social networking site that allows for sharing updates, photos, connection events and a change of other activities.

Social Media Marketing At Marketing Land

Social media can also help build links that in turn support into SEO efforts.

 SEO Services that covers all sides of internet marketing, counting these popular topics within social media marketing:

• Facebook

• Instagram

• Twitter

• Pinterest

• Google+

• Linkedin

• YouTube

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Mobile SEO (SEO Services)

SEO: Mobile Search

Start here for the latest SEO Services tips, trends and best performs for mobile examine results. Visit the Mobile Marketing network on Marketing Land for linked topics counting mobile search marketing, responsive web design, and app improvement and marketing tactics.

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How To: PPC

How To: PPC

Pay Per Click *

To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing?

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Google: AdWords (SEO Services)

Google:AdWords

;

AdWords (Google AdWords) is an marketing service by Google for businesses imperfect to display ads on Google and its advertising network. The AdWords platform enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely attentive on keywords.

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What Is SEM & Paid Search Marketing?

What Is SEM & Paid Search Marketing?

                           What Is SEM?

SEM (Search Engine Marketing) is the progression

      of gaining website traffic by getting ads 

                        on search engines.

Related SEM Synonyms & Acronyms

“Search Engine Marketing” was after remained used as a parasol term to include both SEO(searchengineoptimization) and paid search actions. Over time, the business has adopted the SEM acronym to refer just too paid search.

At SEO Services, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to include both SEO and SEM. Below are some of the most mutual terms also used to refer to SEM actions:

• Paid search ads
• Paid search advertising

• PPC (pay-per-click) *
• PPC (pay-per-call) – some ads, mainly those served to mobile search users, may be exciting by the number of clicks that caused in a direct call from a smartphone.
• CPC (cost-per-click) *
• CPM (cost-per-thousand impressions) *
• Most hunt ads are sold on a CPC / PPC basis, but some promoting options may also be sold on a CPM basis.

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