How To: PPC
Pay Per Click *
To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing?
Monday 25 January 2016
How To: PPC
To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing?
Google: AdWords (SEO Services)
Google:AdWords
;
AdWords (Google AdWords) is an marketing service by Google
for businesses imperfect to display ads on Google and its advertising network.
The AdWords platform enables businesses to set a budget for advertising and
only pay when people click the ads. The ad service is largely attentive on
keywords.
What Is SEM & Paid Search Marketing?
What Is SEM & Paid Search Marketing?
What
Is SEM?
SEM (Search Engine Marketing) is the progression
of gaining website
traffic by getting ads
on search engines.
Related SEM Synonyms & Acronyms
“Search Engine Marketing” was after remained used as a
parasol term to include both SEO(searchengineoptimization) and
paid search actions. Over time, the business has adopted the SEM acronym to
refer just too paid search.
At SEO Services, we generally use SEM and/or “Paid Search”
to refer to paid listings, with the longer term of search marketing used to
include both SEO and SEM. Below are some of the most mutual terms also used to
refer to SEM actions:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click) *
- PPC (pay-per-call) – some ads, mainly those served to mobile search users, may be exciting by the number of clicks that caused in a direct call from a smartphone.
- CPC (cost-per-click) *
- CPM (cost-per-thousand impressions) *
- Most hunt ads are sold on a CPC / PPC basis, but some promoting options may also be sold on a CPM basis.
Thursday 15 October 2015
Google: Search Console
Google: Search Console
Google Search Console is a collection of tools and properties
to help website owners, webmasters, web dealers and SEO professionals monitor
website recital in the Google search index.
Features include material about search arrival, search
traffic, technical status updates, crawl data and additional educational properties.
Google Search Console was previously known as Google
Webmaster Central and then Google Webmaster Tools until taking the existing
name in 2015.
Read our How To Guides and tips for by Google Webmaster
tools, along with the latest news and feature updates below:
Google: Pigeon Update
Google: Pigeon Update
What Is The Google Pigeon Update?
Launched on July 24, 2014 for U.S. English results, the
“Pigeon Update” is a new algorithm to deliver more useful, relevant and precise
local search results that are tied more closely to outdated web search ranking
signals. Google stated that this new algorithm recovers their coldness and
location ranking limits.
Google: Top Heavy Update
Google: Top Heavy Update
Top Heavy was launched in January 2012 by Google as a means
to prevent sites that were “top heavy” with ads from ranking well in its
listings. Top Weighty is sometimes updated. When a fresh Top Heavy Update
happens, sites that have detached excessive ads may regain lost rankings. New
sites thought too “top heavy” may get caught.
Google: EMD Update
Google: EMD Update
The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to avert poor superiority sites from ranking well simply because they had words that competition search terms in their domain names. When a fresh EMD Update happens, sites that have better their content may recover good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get unconfined. Our latest news about the EMD Update is below.
