What is off page SEO ?
SEO (Search Engine Optimization). This is where you concept your web pages and contrivance certain methods to help you rank as high as potential on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
On-Page SEO: ON your website to help you rank higher, such as page titles, Alt tag, internal linking, Meta tags & descriptions, etc.
Off-Page SEO: OFF your website to help you rank higher, such as social networking, directory submission, article submission, forum & blog marketing, profile link building etc.
Off Page Seo (SEO Services ) states to methods that can be used to improve
the situation of a web site in the search engine results page (SERPs). Many persons
assistant off-page SEO with link structure but it is not only that. In general,
off Page SEO has to do with elevation methods – beyond website design –for the
purpose of position a website higher in the search results.
Unlike On- page SEO, off-page SEO denotes to activities
outside the limitations of the webpage. The most important are:
Link Building
Social Media
Social bookmarking
We will aspect at these in detail in but first let me clarify
about the position and benefits of off-page SEO.
Why is Off-Page SEO important?
Search engines have been exasperating for decades to find a
way to return the best results to the explorer. To do that, they gross into
account the on-site SEO factors (described above), some other excellence
factors and Off Page Seo (SEO Services ).
Increase in rankings – The
website will rank higher in the SERPs and this also means more traffic.
Increase in Page Rank – Page rank
is a number between 0 and 10 which specifies the rank of a website in the eyes
of Google. It is the system created by Larry Page (one of Google’s founders)
and one of the motives that Google was so successful in display the most
relevant results to the explorer. Page
rank today is only one out of the 250 elements that Google is using to rank
websites.
More exposure – Higher positions
also means greater exposure because when a website ranks in the top locations:
it gets more links, more visits and more social media references. It’s like a
never ending system of events where one thing leads to another and then to additional
etc.
Link Building
Link building is the most standard
off-Page SEO method. Mainly by building
external links to your website, you are trying to wrinkle as many ‘votes’ as you
can so that you can sidestep your challengers and rank higher. For example if
someone likes this article and positions it from his/her website or blog, then
this is like telling search engines that this page has good info.
Blog Directories – approximately
like yellow pages but each entrance was a link back to a website
Forum Signatures – Many people
where observing on forums for the sole purpose of receiving a link back to
their website (they comprised the links in their signature)
Comment link – The same conception
as forum signs where you comment on some other website or blog in direction to
get a link back. Even worse, instead of spending your real name you might use
keywords so instead of text ‘remark by Alex Chris’,
Article Directories – By publication
your articles on an article directory you could get a link (or 2) back to your
website. Some article directories recognized only unique content while other
directories recognized anything from spin articles to already published
articles.
Shared Content Directories –
Websites like hub pages and info barrel allowed you to distribute content and
in return you could add a couple of links directing to your websites.
Link exchange schemes – Instead
of exasperating to publish content you might get in touch with other webmasters
and conversation links. In new words I could link your website from mine and
you might do the same. In some cases you could even do more complex exchanges
by doing a 3-way link, in other words I link to your website from my website
but you link to my website from a changed website Off Page Seo (SEO Services ).
