What Is SEM & Paid Search Marketing?

What Is SEM & Paid Search Marketing?

                           What Is SEM?

SEM (Search Engine Marketing) is the progression

      of gaining website traffic by getting ads 

                        on search engines.

Related SEM Synonyms & Acronyms

“Search Engine Marketing” was after remained used as a parasol term to include both SEO(searchengineoptimization) and paid search actions. Over time, the business has adopted the SEM acronym to refer just too paid search.

At SEO Services, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to include both SEO and SEM. Below are some of the most mutual terms also used to refer to SEM actions:

• Paid search ads
• Paid search advertising

• PPC (pay-per-click) *
• PPC (pay-per-call) – some ads, mainly those served to mobile search users, may be exciting by the number of clicks that caused in a direct call from a smartphone.
• CPC (cost-per-click) *
• CPM (cost-per-thousand impressions) *
• Most hunt ads are sold on a CPC / PPC basis, but some promoting options may also be sold on a CPM basis.